Public relations
& marketing agency
Official representative of Citigate Dewe Rogerson, North-West Russia
rus    eng

Complex PR & Advertising Maintenance of Medical Clinics

Scandinavia and AVA-Peter medical clinics

Client:
Multidisciplinary medical company "AVA-PETER" – "Scandinavia" has been working at Russian market of commercial healthcare since 1996. It is the largest medical company in the North-Western region of Russia.AVA-PETER belongs to AVA international network of medical clinics managed by Scanfert Oy, Finland.

AVA Peter clinic: Russian-Finnish medical clinic is specialized in treatment of male and female infertility with methods of assisted reproductive technology (ART).
Official website: www.avapeter.ru

Scandinavia: St. Petersburg multidisciplinary medical clinic with city's largest network of district outpatient offices. Scandinavia offers full range of healthcare services.
Official website: www.avaclinic.ru

Brief project description:

2PR Agency provides AVA-Peter with complex advertising and PR support. Clinics managed to minimize advertising and PR expenditures by outsourcing of these activities. On the other hand, 2PR Agency is responsible for the results of AVA-Peter promotion.

Our core responsibility:

  • Strategic and tactic planning of clinics' advertising and PR activities
  • Selection of the most effective marketing toolkits, development and realization of advertising and PR campaigns
  • Constant support of advertising and PR promotion of clinics

Project achievements:

  • Dynamic growth of Scandinavia medical clinic network
  • Opening of new branches
  • Raising awareness among potential clients of Scandinavia
  • Broad popularity of the clinic network and increased loyalty among Scandinavia target groups
  • High attendance of all clinic branches and departments

Support
of Web Projects

We provide full content management, creation and promotion of information projects, social media marketing, corporate blogging and search engine optimization.

Social
Communications

Agency specialists are experts in development and support of charity and social responsibility programs. Reports corresponding with international standards are also provided.

Media Monitoring
and Analysis

We offer daily and weekly analysis of regional and federal mass media, providing more than 5 000 sources, text versions and recordings of TV programs, intellectual catalogue of publications.