Public relations
& marketing agency
Official representative of Citigate Dewe Rogerson, North-West Russia
rus    eng

Corporate Culture Analysis and Implementation of Corporate Ethics Code for Ilim Group

Ilim Group

Official website: www.ilimgroup.ru

Client:
Ilim Group is the national leader of Russia’s pulp and paper industry in production volume, financial stability, corporate management and technology. Ilim Group is 136th Russia’s largest company according to Finance magazine rating (2010).

Brief project description:
In order to prepare program of corporate culture development 2PR specialists conducted opinion polls at company’s mills. This research revealed local opinion makers, various features of head office perception and attitudes of different classes of employees towards main components of corporate culture. As a result, we upgraded Code of Corporate Ethics, published the “Employee’s Book” (memo on the Code) and designed information posters.

Support
of Web Projects

We provide full content management, creation and promotion of information projects, social media marketing, corporate blogging and search engine optimization.

Social
Communications

Agency specialists are experts in development and support of charity and social responsibility programs. Reports corresponding with international standards are also provided.

Media Monitoring
and Analysis

We offer daily and weekly analysis of regional and federal mass media, providing more than 5 000 sources, text versions and recordings of TV programs, intellectual catalogue of publications.